Let’s Go Rva!
Sports Backers fosters community through events, advocacy, and fitness, promoting a healthier, active lifestyle for all.
Get Moving With Our
Upcoming Events!
Sports Backers 8k Training Team
Spend 8 weeks in a program catered to runners and walkers of all abilities—you’ll quickly realize how fun (yes, FUN!) training can be!
November 15, 2025
Richmond Marathon, Half & 8k
Come run in the capital of Virginia and see for yourself why Richmond is the official home of America’s Friendliest Marathon!
December 13, 2025
CarMax Tacky Light Run
Discover millions of holiday lights on foot and soak in the very best of RVA’s tacky light scene!
March 7, 2026
Virginia Credit Union River City Half & 5k
Richmond is gorgeous and this event shows it off like never before! The half and 5k courses are rich in architecture, lush foliage, river views, and more!
Building a Healthier Community
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.
Bike Walk RVA
Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.
Kids on the Move
Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.
FALL LIne
The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.
Active RVA
The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.
Volunteer
There are 8,000 people annually who volunteer to make Sports Backers and its events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.
Latest News & Updates
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Episode 99 – Community Spirit Contest Secrets
episode 99 – community spirit contest secrets The Allianz Richmond Marathon is known for being ‘America’s Friendliest’ and a huge part of that is our Community Spirit Groups. Lance Brown, from November Project, has been a part of the famous cheer squad located two miles from the finish for the last few years.
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Historic first: allianz richmond marathon sells out all three races
historic first: allianz richmond marathon sells out all three races Written by: Nan Callahan, PR & Communications Manager 21,200 participants to take part in richmond’s biggest race weekend ever RICHMOND, VA – For the first time in its 48-year history, the Allianz Richmond Marathon race weekend has completely sold out across all three distances —…
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Episode 98 – Team H20 is Ready To Go!
Episode 98 – Team H20 is Ready To Go! With the Allianz Richmond Marathon coming up in a few weeks we sat down with the lead volunteers behind the water stops. Jay, JM, and Marci manage all the stops along all three courses, and work with the hundreds of volunteers that make race day possible.
It’s Here! Sports Backers New Office & Active Living Hub
Located on the Fall Line trail, Sports Backers’ new headquarters and Active Living Hub is a vibrant center for community engagement and active living.