Sports Backers Blog
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Ukrop’s Monument Avenue 10k presented by Kroger announces final schedule of events
Wednesday, April 17th
Registration nearing 24,000; Health & Fitness Expo to be held April 18-19 RICHMOND, VA – The Ukrop’s Monument Avenue 10k presented by Kroger is returning to Monument Avenue to kick off the spring event season on Saturday, April 20. Organizers are expecting around 24,000 registrants with spots available at www.sportsbackers.org. The 10k will celebrate its…
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The Ukrop’s Monument Avenue 10k Sets the Stage for Speed: A Premier Race Course for Fast Runners
Thursday, March 28th
Sports Backers’ beloved event proves to be a record-setting course RICHMOND, VA – The Ukrop’s Monument Avenue 10k presented by Kroger has historically been marketed as a fun run that’s achievable for all fitness levels and abilities. While the event is certainly that it’s also the ideal course for breaking records. At the 2023…
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Virginia Credit Union River City Half and River City 5k sees success in inaugural year
Monday, March 18th
Sports Backers’ first year event reaches capacity, registration opens for next year RICHMOND, VA – The inaugural Virginia Credit Union River City Half and River City 5k was held on Saturday, March 9, exceeding all expectations and selling out with over 2,750 participants, including 2,000 in the half marathon distance and 750 for the…
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Applications for Spring 2024 Bike Walk RVA Academy Now Open
Wednesday, February 14th
Bike Walk RVA launched its first Academy in 2014 when the region had just 37 miles of bikeways and no plans focusing on bicyclist and pedestrian movement. After graduating more than 200 "Champions" trained to stand up for connected biking and walking, the region has quadrupled its bikeway mileage, built key connectors like the T.…
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Sports Backers Announces Markel as Official Title Sponsor of the Corporate Run
Tuesday, February 13th
Registration now open for 5k to be held June 6 RICHMOND, VA – Sports Backers today announced a new partnership with Markel, making the Richmond-based global specialty insurer the title sponsor of the Markel Corporate Run. Registration is now open for the running and walking event, often dubbed “Richmond’s Biggest Office Party”, that will be…
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Sports Backers releases the Fall Line Vision Plan
Wednesday, February 7th
43-mile Multi-Use Trail will Transform Richmond Region's Active Transportation and Outdoor Experience February 6, 2024 – Bike Walk RVA Sports Backers is excited to announce the release of the Fall Line Vision Plan, a signature inspirational concept and springboard for creating community-driven placemaking and amenities. The Plan was developed by Toole Design Group and overseen…
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Dominion Energy Riverrock opens registration and announces music lineup for 2024 festival
Tuesday, February 6th
National and regional talent to take the stage in Richmond May 17-19 RICHMOND, VA – Dominion Energy Riverrock, the nation’s premier outdoor sports and music festival, announced the full list of music acts performing at this year’s festival. The 2024 lineup features national and regional talent taking the stage the weekend of May 17-19…
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Ukrop’s Monument Avenue 10k presented by Kroger gears up for a landmark 25th anniversary year
Thursday, January 25th
Sports Backers unveils medal, shirt design, and special announcements for the 2024 event at ‘10K Reveal Day’ RICHMOND, VA – The Ukrop’s Monument Avenue 10k presented by Kroger unveiled the finisher medal and participant shirt for this year’s event during its annual ‘10k Reveal Day,’ which took place at Ukrop’s Market Hall. The location of ‘10k Reveal Day’…
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Kids On The Move: Springing into fitness
Friday, January 19th
Written by: Noelle Hart A recent study conducted by the Virginia Department of Health found that less than one quarter of children ages 6-17 participate in the recommended 60 minutes of physical activity every day. This, in part, is negatively affected by the length of recess, availability of facilities and resources, and social environments at…
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Ukrop’s Monument Avenue 10k opens registration and celebrates 25 years of running
Tuesday, November 28th
Richmond, VA – The Ukrop’s Monument Avenue 10k presented by Kroger celebrates its 25th running on April 20, 2024. The iconic Richmond event has become one of the Top 50 largest Running Events in the U.S., and Sports Backers is thrilled to announce the opening of registration for this milestone year. Walking and running enthusiasts…