Make your miles matter and raise money for one of our official event charities, VCU Massey Cancer Center or Sports Backers Youth Programs.
VCU Massey Comprehensive Cancer Center
VCU Massey Comprehensive Cancer Center is the official charitable fundraising partner of the Ukrop’s Monument Avenue 10k for the twentieth year in a row! Take action in the fight against cancer and help raise crucial funds for Massey Cancer Center’s life-saving mission!
10K the MASSEY Way on April 12!
- Register at masseychallenge.com
- Customize your fundraising page with photos and personal message and share with your network via email and social media
- Invite your friends, family, and coworkers to join you
- With $100 raised or donated, you receive the 2025 commemorative Team Massey technical shirt to wear on race day!
With your help, we will be one step closer to a future without cancer.
Sports Backers Youth Programs
Sports Backers empowers area youth through programs like Kids On The Move and Active Living Leadership ALL Stars, fostering fitness, confidence, and opportunity. From providing running shoes to funding transportation and scholarships, we supply children across the Richmond region with resources needed to embrace active living. Your donation helps build a healthier, stronger future—one step at a time.
Donate today, inspire tomorrow!
Every dollar you give helps Richmond’s youth stay active. They are the future and we know that by investing in them and instilling healthy habits now, it benefits us all.
$100 – Supports a scholarship for a promising student-athlete
$50 – Provides a child in need with running shoes
$35 – Outfits five kids with team t-shirts
$15 – Covers a race entry for a young runner
Thank you to our SPonsors
Thank you to our amazing sponsors who make this event possible. They are helping us create a healthier, more active community.
Volunteer
Opportunities
Be part of the team that keeps our community moving! Whether you’re handing out water or cheering at the finish line, every volunteer plays a vital role. Join our team and help bring the magic of race day to life!
Register Now!
Don’t miss your chance to be a part of Richmond’s Biggest Block Party! You can run it, walk it, just don’t miss the Ukrop’s Monument Avenue 10k presented by Kroger!