Beyond the Finish Line: The Impact of a Kids On The move coach
Written by: Noelle Hart, Youth Programs & Customer Support Coordinator

What does it mean to be a Kids On The Move coach? At first glance, the answer may seem simple: it’s about getting kids active and moving. But the role of “coach” goes far beyond physical activity. A Kids On The Move coach becomes a mentor, motivator, and role model – helping kids discover their potential, build self-confidence, and develop a lifelong love of movement. Kids On The Move coaches create a supportive space where every effort and achievement, no matter how small, is celebrated; teamwork is nurtured; and personal growth is prioritized—teaching valuable life skills that extend well beyond the finish line.
Each one of our 150+ coaches bring their unique personality, experiences, and creative energy to their club. Some coaches lead groups that focus on endurance and pacing, while others emphasize fitness-based games and playful movement.
At Lakemont Elementary, Coach Charity Bickcom channels her personal health journey and passion for running to mentor students and inspire a love for fitness. Her coaching style blends goal-setting with celebration—whether it’s awarding milestone medals or hosting pizza parties to reward perseverance and effort. Her approach centers on motivating students to see running as a personal challenge and a path to community connection. Read more about Coach Bickcom’s story here!
At Old Hundred Elementary School, Coach Ashley Stiebeling takes a playful and inclusive approach to running, focusing on building confidence and creating a fun, welcoming environment. Her coaching style incorporates creative, movement-based games that keep kids engaged, while also preparing them for events like the season-ending Turkey Trot. For Coach Stiebeling, success isn’t about speed but about helping students enjoy the process and discover their own fitness potential. Discover how Coach Stiebeling makes running fun and accessible here!

Despite these differences, all of our coaches share a common coaching philosophy: making fitness fun, ensuring safety, setting goals, utilizing positive reinforcement, promoting inclusivity, and fostering life skills and teamwork. This outlook prioritizes joy in movement, celebrates personal progress over competition, and helps kids develop resilience, good sportsmanship, and a sense of accomplishment—skills they carry with them in all areas of life.

Want in on the fun? You can join Kids On The Move as one of our many run/fitness club volunteer coaches! As a coach, you’ll help kids discover the joy of being active, build confidence in themselves and their abilities, and develop healthy habits that last a lifetime—all while having fun and staying active yourself! Whether you’re a seasoned runner or just love inspiring kids, your enthusiasm and encouragement can make a huge difference. Join us in creating positive, supportive spaces where every child can thrive. No extensive experience is required—just a passion for empowering youth and a willingness to lead.
Latest News & Updates
-
Jon Lugbill Honored by the Virginia General Assembly and Virginia State Senate
Jon Lugbill Honored by the virginia general assembly and virginia state senate Written by: Nan Callahan, PR & Communications Manager Last week, Jon Lugbill, Executive Director of Sports Backers, was honored by the Virginia General Assembly and the Virginia State Senate with House Resolution No. 577. Jon, who is retiring in June after 32 years…
-
Episode 63 – River Takes The YMCA 10k Training Team
Episode 63 – River Takes The YMCA 10k Training Team This week Nan & Kam sit down with 11-year-old River Hale and talk about his training journey with the YMCA 10k Training Team. River’s mom, Alison, works at Sports Backers and is training with him.
-
Episode 62 – Ukrop’s – A Richmond Institution
Episode 62 – Ukrop’s – A Richmond Institution If you’re a Richmonder, you love Ukrop’s. It’s just an unspoken rule! As the title sponsor of the Ukrop’s Monument Avenue 10k presented by Kroger for all 26 years of the event, they’re iconic!