Let’s Go, RVA!
Our mission is to inspire people to live actively.
Organizational Values
Passion
We deeply believe in the power of active living to improve lives and create vibrant communities.
Empowerment
We invest in our staff, volunteer champions, and community groups to create lasting change in the region.
Excellence
We strive for excellence by continuously learning about best practices and using creativity and innovation to support active living.
Diversity, Equity, and Inclusion
We implement best practices for a diverse, equitable, and inclusive culture throughout our programs and events.
Engage Underserved Communities
We provide active living opportunities for residents of lower income communities.
Respect
We treat others the way they want to be treated.
Teamwork
We love collaborating in teams with staff, volunteers, community partners, sponsors, government officials, and vendors.
Building a Healthier Community
During the past 33 years, Sports Backers, a 501(c)(3) nonprofit organization, has developed programs and events that are designed to inspire people to live actively. We achieve this work by focusing on a network of collaborative partnerships with other organizations, businesses, local governments and faith based institutions. In order to have transformational change, we realize we can’t do it all alone, but rather we work to build a movement of change in our community to make active living the easy choice.
Events and Training Teams
We celebrate Richmond’s active culture by hosting events that showcase our region’s greatest attributes. Sports Backers’ training teams, led by experienced volunteer coaches, will have you ready to take part in one of our many events.
Sports Backers owns and produces many events throughout the year, to include some of the largest and most successful of their kind in the country.
Last year, Sports Backers supported 25 other sports tourism events owned and operated by nonprofit organizations in the Richmond region.
Bike Walk RVA
We support bike and pedestrian friendly infrastructure projects. Empower residents with the tools they need to advocate for safe and comfortable places to bike and walk throughout Richmond.
Fitness Warriors
We offer free fitness classes throughout our community every week so that individuals, no matter where they live, can benefit from an active lifestyle.
Kids on the Move
We provide kids the chance to have fun while being physically active on a regular basis. We support school-based run and fitness clubs.
Active RVA
A regional collaborative movement that works with businesses, schools and early childhood organizations to get every corner of our community moving.
Active Living Leadership (ALL) Stars
The ALL Stars program will provide education, hands-on experiences, and mentorship to a cohort of 20 ALL Star Student-Athletes through a series of in-person and virtual learning opportunities over the course of 10 months.
Fall Line
The Fall Line is a proposed 43-mile paved trail in Central Virginia from Ashland to Petersburg. Sports Backers, through our Bike Walk RVA Program, is the lead organization advocating for the completion of this backbone of biking and walking in the Richmond Region and beyond.
Financials
Audited Financial statements are available by request. Please email [email protected].