Let’s Go Rva!
Sports Backers fosters community through events, advocacy, and fitness, promoting a healthier, active lifestyle for all.
Get Moving With Our
Upcoming Events!
April 18, 2026
Ukrop’s Monument Avenue 10k
The Ukrop’s Monument Avenue 10k presented by Kroger is RVA’s favorite spring tradition! Since 2000, people from around the Richmond region and beyond have gathered to share in the journey of crossing the 10k finish line.
April 18, 2026
Atlantic Union Bank 10K Mini
Race day isn’t just for you…it’s for your kids too! This one-mile run for kids 4-12 is sure to be the best intro to how fun running can be. Add some mascots, a shirt, and finisher medal and you’ve got the perfect Saturday! Make the #ukrops10k a family affair!
Sports Backers Marathon Training Team
Let Richmond’s running community carry you to 26.2.
April 4, 2026-June 5, 2026
Great American Ride
The Great American Ride is a 3,700-mile virtual team bike ride along the Great American Rail-Trail™. Ride solo or with a team, explore 12 states from Washington to D.C., and experience the thrill of a cross-country journey—anywhere, anytime!
Building a Healthier Community
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.
Bike Walk RVA
Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.
Kids on the Move
Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.
FALL LIne
The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.
Active RVA
The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.
Volunteer
There are 8,000 people annually who volunteer to make Sports Backers and its events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.
Latest News & Updates
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Ukrop’s Monument Avenue 10k Presented by Kroger Nears 26,000 Registrants Ahead of Race Weekend
Ukrop’s Monument Avenue 10k Presented by Kroger Nears 26,000 Registrants Ahead of Race Weekend Written by: Nan Callahan, PR & Communications Manager Health & Fitness Expo Set At New Location April 15-17 RICHMOND, VA – The Ukrop’s Monument Avenue 10k presented by Kroger returns April 16–17, and is on pace to approach 26,000 runners and…
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Episode 120 – Grannies Be Jammin’
Episode 120 – Grannies Be Jammin’ Over 10 years ago, a group of friends decided to dance the Ukrop’s Monument Avenue 10k presented by Kroger together. Since then they’ve created a legacy crew that’s a must-see at the race. The Jammin’ Grannies are on course at the Ukrop’s Monument Avenue 10k every year, and they…
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New Partnerships, New Expo Location, and On-Course Activations Elevate the 2026 Ukrop’s Monument Avenue 10k presented by Kroger
New Partnerships, New Expo Location, and On-Course Activations Elevate the 2026 Ukrop’s Monument Avenue 10k Presented by Kroger Written by: Nan Callahan, PR & Communications Manager Richmond’s biggest block party introduces a new Health & Fitness Expo home, high-energy turnaround celebration, race day app, and enhanced timing experience RICHMOND, VA – The 27th running of…
It’s Here! Sports Backers New Office & Active Living Hub
Located on the Fall Line trail, Sports Backers’ new headquarters and Active Living Hub is a vibrant center for community engagement and active living.