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Let’s Go Rva!

Building a Healthier Community

Fitness Warriors

We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.

Bike Walk RVA

Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.

Kids on the Move

Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.

FALL LIne

The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.

Active RVA

The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.

  • Ashland 5k Sells Out Again in 2025: Small-Town Charm Meets Summer Racing Fun

    Ashland 5k Sells Out for Third Straight Year, Race Takes Place August 23 Written by: Nan Callahan, PR & Communications Manager Summer’s 5k sells out again ASHLAND, VA – The Ashland 5k has officially sold out for the third year in a row, reaffirming its status as one of the region’s most charming and beloved…

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  • Episode 85 – Designs by Dion

    Episode 85 – Designs by Dion Dion Ellis, Graphic Designer at Sports Backers, shares his design process for everything from merchandise to finisher swag. This week is Reveal Week for the Allianz Richmond Marathon so Dion’s basically a celebrity.

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  • Episode 84 – All Aboard to Ashland

    Episode 84 – All Aboard to Ashland It’s almost time for the Ashland Half & 5k! Nan and guest host Ashlee chat with Emmy Richards and Kelly Franke with the Town of Ashland. 

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