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Let’s Go Rva!

Building a Healthier Community

Fitness Warriors

We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.

Bike Walk RVA

Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.

Kids on the Move

Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.

FALL LIne

The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.

Active RVA

The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.

  • CarMax Richmond Half Marathon Sells Out Ahead of November Race Day

    Carmax Richmond half marathon sells out ahead of race day Written by: Nan Callahan, PR and Communications Manager 10,000 participants to run Richmond’s signature fall half RICHMOND, VA – The CarMax Richmond Half Marathon has reached its 10,000-participant capacity, officially selling out nearly 10 weeks before runners hit the streets on Saturday, November 15.  Now…

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  • Episode 91 – Marathon Madness with Meghan Keogh

    Episode 91 – Marathon Madness with meghan keogh As you may have seen, the Allianz Richmond Marathon is officially sold out! With the Wait List and the CarMax Richmond Half Marathon quickly filling, Nan & Kam chatted with Meghan Keogh, the new Race Director for the event. Get excited for November!

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  • Paved path in Petersburg, Virginia adjacent to river

    Sports Backers Launches Run Club Grant Program to Boost Local Clubs 

    Sports Backers Launches Run Club Grant Program to Boost  local clubs Written by: Nan Callahan, PR and Communications Manager Support to help running and walking clubs grow, connect, and get moving  RICHMOND, VA – Sports Backers is thrilled to introduce a brand-new Run Club Grant Program, designed to fuel the growth and impact of running…

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