September 24-25
October 9-10
November 13

Registration Opens Dec. 1

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Saturday, March 27, 2010
Limit 35,000

The 10k has reached its entry limit and registration is now closed.

Date and Time
Saturday, March 27, 2010
First Market Mile Kids Run – 8 a.m.
Ukrop’s Monument Avenue 10k – 8:30 a.m.

Wave Starts - Seeded Waves Now Available!
The Ukrop’s Monument Avenue 10k utilizes wave starts. Participants start in waves with others of the same general speed. You will select your wave on your registration form. If you are planning to run faster than 56 minutes, and want to be seeded in one of the first waves, proof of qualification is required. All qualifying waves require proof of a qualifying time, either your 2008 or 2009 Ukrop’s Monument Avenue 10k finish time or a finisher’s certificate, printed race result, a website result, or a newspaper clipping from another race (5k or longer) which you’ve run since March 31, 2008. Click here for more information on seeded waves and running with others.

Start Time
Wave
Wave Capacity

8:30 a.m.

Wave A - Seeded Runners - Sub 43 min.

750

8:31

Wave B - Seeded Runners - 43 to 45 min.

750

8:32

Wave C - Seeded Runners - 46 to 47 min.

750

8:33

Wave D - Seeded Runners - 48 min.

750

8:34

Wave E - Seeded Runners - 49 min.

750

8:35

Wave F - Seeded Runners - 50 min.

750

8:36

Wave G - Seeded Runners - 51 to 52 min.

750

8:38

Wave H - Seeded Runners - 53 to 54 min.

750

8:40

Wave J - Seeded Runners - 55 min.

750

8:42

Wave KA - Runners - 56 min.

1500

8:46

Wave KB - Runners - 56 min.

1500

8:50

Wave KC - Runners - 56 min.

1500

8:53

Wave L - Runners - 57 min.

1500

8:56

Wave M - Runners - 58 min.

1500

8:59

Wave N - Runners - 59 min.

1500

9:02 a.m.

Wave PA - Runners - 60 min.

1500

9:06

Wave PB - Runners - 60 min.

1500

9:10

Wave PC - Runners - 60 min.

1500

9:13

Wave QA - Runners - 61-65 min.

1500

9:17

Wave QB - Runners - 61-65 min.

1500

9:20

Wave RA - Runners - 66 to 70 min.

1500

9:24

Wave RB - Runners - 66 to 70 min.

1500

9:27

Wave SA - Joggers - 70 to 75 min.

1500

9:31

Wave SB - Joggers - 70 to 75 min.

1500

9:34

Wave TA - Joggers - 76 to 90 min.

1500

9:38

Wave TB - Joggers - 76 to 90 min.

1500

9:41

Wave UA - Jog/Walkers - 90 to 100 min.

1500

9:45

Wave UB - Jog/Walkers - 90 to 100 min.

1500

9:49

Wave UC - Jog/Walkers - 90 to 100 min.

1500

9:52

Wave VA - Walk/Joggers - 100 to 110 min.

1500

9:57

Wave VB - Walk/Joggers - 100 to 110 min.

1500

10:01 a.m.

Wave WA - Walkers - 110 to 120 min.

3500

10:07

Wave WB - Walkers - 120 min. or more

3500

Walkers Welcome!
The Ukrop’s Monument Avenue 10k welcomes and encourages walkers. Walkers will start in separate waves, so please check the box on your entry form to indicate if you only plan to walk the course.

YMCA 10k Training Team
The Ukrop’s Monument Avenue 10k has again partnered with Richmond-area YMCAs to organize a 10-week training program for runners and walkers that begins on Saturday, January 16, 2010. For more information about the YMCA 10k Training Team (which includes entry in the 10k) click here or call (804) 285-9495.  Registration for the Training Team must be received by January 22, 2009.

YMCA 10k Training Team Fees    
All participants $50#  
#Includes your entry in the Ukrop’s Monument Avenue 10k and ten week training program.
 

Race Only Entry Fees and Registration

10k

Kids Run

December 1, 2009 - January 31, 2010

$25

$10

February 1 - February 28, 2010

$30

$15

March 1 - March 23, 2010
$35
$20

Walk up registration on March 25-26 at Race Expo*

$40

$25

On-line registration closes at 11:59 p.m. on March 10.

*Walk up registration will only be available if the race has not reached its 35,000-person capacity.
 
Technical Shirt Upgrade Available!
If you’d like to upgrade your 100% cotton event t-shirt to a technical running shirt, you may do so for $20 when you complete your registration form. New for 2010 we are excited to offer both a men's and women's cut. Check out the sizing chart. Please note that by selecting this option, you will receive the technical shirt instead of the t-shirt at packet pick up.

To Register:
Select one of the links below:

  1. Sign up online for the 10k or Training Team; The 10k has reached its entry limit and registration is now closed.
  2. Print out a 10k entry form and mail it in*;
  3. Print out a YMCA 10k Training Team entry form and mail it in
    Training Team registration is now closed
    :
  4. For First Market Mile Kids Run info and registration, click here.

*(Requires download of free Acrobat Reader)

Want to Register a Large Group (Bulk Registration)?
Do you or your company want to pay the entry fees for a group of members or employees to participate in the 10k? Using our Bulk Registration feature, you now have the ability to pay for 5 entries or more all at once. You are then given a special code that will allow members of your group to register themselves online without having to pay the entry fee. Click here for more information and to set up your Bulk Registration code.

Already Registered?
Search for your name on our entry confirmation page.

First Market Mile Kids Run
Kids ages 5-12 will want to take part in this exciting event. The First Market Mile Kids Run begins prior to the Ukrop’s Monument Avenue10k and features all of the same excitement. Participants will each get a t-shirt and race number and will all line up for the starters gun in waves based on age. The course starts on Cathedral Place and takes them up Park Ave. to Lombardy St., around Stuart Circle and down Franklin Street to Monroe Park. Youngsters will cross the same finish line as the 10k, where they will be greeted by cheers from the crowd and awarded with commemorative finishers’ medals. Then it’s on to post-race food and the Kraft Race Festival. Registration is limited to the first 2,000 who enter. For more information, click here.

Anthem Health & Fitness Expo (Packet Pick Up)
Every participant receives a short sleeve race T-shirt. T-shirt and packet pick up will be available at the Anthem Health & Fitness Expo at the Arthur Ashe Athletic Center, 3001A N. Boulevard (for directions, click here), on Thursday and Friday, March 25 & 26 from 11 a.m. to 9 p.m. There is no packet pick up available on Race Day. A photo ID is required to pick up your race packet. You may pick up a race packet for another pre-registered runner, provided you have a copy of their photo ID.

For more information on how to have your company’s products being sold at the Expo, call 804-285-9495 x248 or email Meghan Keogh for an exhibitor’s package.

Nabisco Race Festival
The Nabisco Race Festival will be the site of the best post-race party anywhere. It takes place adjacent to the finish line in Monroe Park, where Ukrop’s will provide great food and beverages for all participants following the race. Live Healthy Be Healthy! With Ukrop’s.

Prize Money/Awards
Prize money will be awarded to the top seven overall male and to the top seven overall female finishers in the 10k.  Age Group Awards go to the top five finishers in all age groups. All First Market Mile participants also receive a medal.  Age groups are: 9 & under, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64 and 65-69, 70-74, 75-79, 80-84 and 85-89.

Prize money will be awarded to the top 7 overall male and female finishers as follows: 
Place                          Amount
1................................$2,000
2................................$1,000
3................................$800
4................................$600
5................................$400
6................................$200
7................................$100

The top overall awards (male and female) will be presented in the Finish Line area immediately after finishing. Age group awards will be mailed in late April.

Event Charities


Put Cancer on the Run: Join the Anthem Massey FundRaising Challenge!
The VCU Massey Cancer Center is the official charitable fundraising partner of the Ukrop’s Monument Avenue 10k.  By participating in the Massey Fundraising Challenge, you can support Massey’s monumental fight against cancer. The cutting-edge research conducted at Massey helps to extend and save lives throughout Virginia and around the world.

Put Cancer on the Run! As you run or walk, please consider one of these options:

  1. Participate in the Massey Fundraising Challenge as an individual or a team. Use our online tools to easily reach out via email and encourage friends and family to make a donation on your behalf.

  2. Organize a fundraising team with family, friends, or coworkers. Hold a dress down day, break room bake sale or garage sale to raise additional funds for your team. Put Cancer on the Run together!

  3. Make a personal donation using the entry form in this brochure or at www.run4massey.org. Every donation counts. No amount is too small. Race registration fees do not benefit Massey.

About Massey:
The VCUMassey Cancer Center is one of 65 National Cancer Institute-designated institutions that leads and shapes America’s cancer research efforts. Massey’s coordinated team approach ensures that every patient – regardless of their ability to pay – receives the most advanced treatments available. The Center’s mission is to eliminate the suffering and death caused by cancer. Half of Massey’s research funding comes from philanthropic support and charitable activities such as the Massey Fundraising Challenge.  

To receive more information about the Massey Fundraising Challenge, check the entry form box or visit www.run4massey.org.


Help Combat Childhood Obesity

The Fit For Life Program promotes the benefits of a healthy, active lifestyle to elementary and middle school-aged students. The Sports Backers developed this free incentive-based exercise program to motivate youth to become more physically active and to build their self-confidence. The ten-week program allows for teachers, volunteers, and parents to take the initiative to get kids started in the program. Participants track their progress on a Running Log (coloring sheet) and receive incentive prizes along the way. Those who complete the entire program may choose to run their final mile at the First Market Mile Kids Run on March 27, 2010. For more information on the Fit For Life program, click here.

10k Healthy School Challenge
Here’s a simple way for you to raise funds and make the students at your school healthier at the same time. The Healthy School Challenge awards prize money to middle and high schools with the highest percentage of participation based on total school enrollment for both middle and high schools. Click here for more information.

AT&T Dash for the Cash
This exciting contest will feature one random participant selected from everyone registered by March 1 to race for the $2,500 bonus prize. This person will be given a pre-determined head start on the course and, when the 10k begins at 8:30, will try to out-run the rest of the field to the finish line. The person who crosses the finish line first will win the $2,500 AT&T Dash for the Cash prize. Click here for full contest rules.

Amica Insurance Bag Check
Amica Insurance will provide a bag check area in Monroe Park for all registered participants. Volunteers will be on hand to help clearly mark your bag with your race number.

CarMax Party Stops Cater to Spectators
Friends or relatives wanting to spectate along the course will want to visit one of the four CarMax Party Stops along the course. Each location will feature a band, drinks, race programs and sign-making materials for spectators to show their support and enthusiasm. Party Stops can be found at the following locations:

1. Lee Statue at Monument and Allen
2. Course turnaround at Monument & Chantilly
3. Malvern & Monument (South side of street)
4. Boulevard and Monument (South side of street at First Baptist Church)

Please click here for driving directions on how to access each Party Stop (taking into account road closings).

Hirschler Fleischer Spirit Contest
The most enthusiastic Spirit Groups along the 10k course will receive special recognition from the Hirschler Fleischer Law Firm. A Spirit Group's goal is to show the most enthusiasm through cheers, dances, and encouragement given to the runners and walkers in the race. A $300 Grand Spirit Award will be given to the winning group, with cash prizes going to nine other groups. All groups must be registered and approved with the Richmond Sports Backers to compete for the awards. There are a limited number of locations, so please sign up early. Visit our web site for details. Click here for more details.

Richmond Times-Dispatch Dress Up & Run Contest
Dress up as your favorite Comic Strip Character or anything else that shows your wild side! Prizes are awarded in the individual/duo and group categories. For more details and contest rules, click here.

CBS6 Race Coverage
CBS 6 will provide comprehensive coverage of the Ukrop’s Monument Avenue 10k and the YMCA 10k Training Team runs leading up to the March 27 event. On Race Day, CBS 6 will broadcast from several locations along the race course, offering live coverage of the event…only on CBS 6!

Race Technology provided by CapTech
CapTech is the Official Technology Partner of the Ukrop’s Monument Avenue 10k and will be providing the latest in technology to enhance CBS 6’s live coverage of the event.

Hotels
The official Host Hotel for the Ukrop's Monument Avenue 10k is the:

Doubletree Richmond Downtown
301 W. Franklin Street
Richmond, VA 23220

The Doubletree Richmond Downtown is located ½ mile from the Start and Finish of the race.  Mention you are reserving your room for the Ukrop’s Monument Avenue 10K to receive the special race rate of $99/night. Call the hotel for reservations at 804-644-9871.

The following hotels are also offering special rates for 10k participants. Be sure to mention you are reserving your room for the Ukrop’s Monument Avenue 10K to receive the discounted rate.

Hotel
Distance from start/finish
Rate
Reservation Number
1 mile
$99
804-788-0900
1 mile
$92/Std
$112/Suite
804-788-1600
2 miles
$70 - Dbl/Dbl
$80 - King
804-359-9441
The Richmond Marriott
2 miles
$89
800-228-9290
Hampton Inn Richmond South
6 miles
$85
804-743-3550
Country Inns & Suites
7 miles
$89
804-755-6605
9 miles
$84
804-652-0500

Event Features Disposable Timing Chip
The Ukrop's Monument Avenue uses the ChronoTrack "D" Race Timing Tag, a light-weight disposable timing device that has replaced the old ChampionChip.  The "D" tag will come attached to your race bib.  Instructions on the back of your bib will explain how to attach the adhesive tag through your laces.  Please follow them carefully in order to help insure you are timed properly.

Volunteer
Volunteers are the core of any successful event.  We will need many volunteers to make this event a winning tradition!  Please visit our volunteer page, email us or call us at 804-285-9495 x230.

Event Day Parking
Paid parking ($5 per vehicle) is available in parking decks located at 801 W. Main Street (between Laurel and Cherry streets), at 1101 W. Cary Street (corner of Cary & Harrison St.), 609 Bowe Street (next to the Siegel Center) and 100 S. Jefferson Street (between Cary and Canal Street).

Please note that Broad Street (between Belvidere and Lombardy) and Franklin Street/Monument Avenue will be closed to vehicular traffic on race morning. To access the above parking decks, please use:

  • Main Street deck: Take I-195 to the Idlewood exit. Make a left turn onto Cherry Street to the entrance to the deck.
  • Cary Street Deck: Traveling east on Cary Street, the deck will be located on your right at the intersection of Harrison Street.
  • Bowe Street deck: Exit I-95 at the Boulevard and head south (right). Make a left turn onto Leigh Street. Travel east to Bowe Street and make a right turn(one block east of Lombardy). Go south and the parking deck will be on your left.
  • Jefferson Street deck: Traveling east on Cary Street, the deck will be located on your right at the intersection of Jefferson Street (two blocks east of Belvidere Street).

Race Photos
Brightroom professional photographers will be taking runner photos along the course for the Ukrop's Monument Avenue 10k. Be sure to wear your bib number where it can be seen, and smile when you see the Brightroom team. Then visit visit Brightroom's website the week after the race to see your photos.

Important Information

  • Entry fees are non-refundable and entries are non-transferable, no exceptions.

  • There is no packet pick up available on Race Day.

  • A photo ID is required to pick up your race packet. You may pick up a race packet for another pre-registered runner, provided you have a copy of their photo ID.

  • This race is sanctioned by, and conducted under the rules of, USA Track & Field. In consideration of the safety of all participants, NO HAND CYCLES, STROLLERS, BABY JOGGERS, BABIES IN CARRIERS/BACKPACKS, ANIMALS ON LEASHES, SKATEBOARDS, SKATES, HANDCYCLES or BICYCLES will be allowed on the course. This will be strictly enforced.

For additional information, please call the Sports Backers at 804-285-9495 or e-mail us.

 



THANKS TO ALL OF OUR EVENT SPONSORS INCLUDING

horz
botsponsors

 


Questions or problems? Email the Sports Backers.

PRIVACY STATEMENT

Metropolitan Richmond Sports Backers
100 Avenue of Champions, Suite 300 • Richmond, VA 23230
ph: (804) 285-9495 • e: info@sportsbackers.org