AT&T Dash for the Cash
Head start will be given to one person in race for $2,500 bonus
One lucky participant in the Ukrop’s Monument Avenue 10k on March 27 will be given a head start to race against the rest of the field of 35,000 participants in the AT&T Dash for the Cash.
The contest will draw one random winner from among everyone who has registered by March 1. That person will be given a pre-determined head start on the course based on their ability. When the race begins at 8:30 a.m., the contestant will try to out-run the rest of the field to the finish line. The person who crosses the finish line first will win the $2,500 AT&T Dash for the Cash prize.
“This is a contest that we think adds even more excitement to the race,” said executive director Jon Lugbill. “While it’s a foregone conclusion that a small group of elite athletes have a chance to win the race, the AT&T Dash for the Cash gives one lucky participant the opportunity to cross the finish line first and grab the $2,500 bonus. And, the best thing about our out-and-back course is that most of the 35,000 other participants will be running up one side of Monument Avenue cheering on our contestant as he or she is running the other way trying to hold off the elite athletes to the finish line.”
To help the lucky contestant prepare for the Dash for the Cash, he or she will get advice and guidance prior to the race from the contest’s honorary coach Bart Yasso, who is race and event promotion director and contributing writer for Runner’s World magazine. Yasso has extensive running experience, completing over 150 marathons around the world including the Boston Marathon, NYC Marathon, Antarctica Marathon, Mount Everest Marathon and the Mount Kiliminjaro Marathon. He has also completed the Badwater 146 miler through Death Valley.
Contest Rules and Regulations
-
No purchase necessary.
-
All participants who have registered for the 2010 Ukrop’s Monument Avenue 10k by March 1, 2010 are eligible to be selected to participate in the AT&T Dash for the Cash.
-
Non-race participants may be eligible to be selected for the AT&T Dash for the Cash by filling out the participant entry form available at the Sports Backers office, 100 Avenue of Champions, Suite 300, Richmond, Virginia between the hours of 9 am to 5 pm. Deadline to submit an entry form is March 1, 2010.
-
Contestants may only submit one entry form per person.
-
One winning contestant will be selected at random to race and beat the overall winner of the Ukrop’s Monument Avenue 10k. The person selected will be given a head start with the exact location depending on the needed handicap to make the event competitive.
-
If the contestant beats the first place finisher, the contestant will win $2,500.
-
If the contestant does not beat the first place finisher, the first place finisher will win the $2,500 in addition to the first place prize money.
-
Employees, agents, successors, and assignees of AT&T, Sports Backers and Ukrop’s Super Markets, its advertising agencies and promotional companies involved in this Promotion, as well as family and household members of the same, shall be ineligible to participate in the Promotion and shall be ineligible for any prize covered herein.
-
The contest winner is responsible for paying any and all taxes on the prize won and must authorize the deduction of such taxes, if any, from the prize to the extent required by law.
-
The winner must make him or herself available for a photo session if required and acknowledges that the Richmond Sports Backers has the right to use the publicity photos/film/videos in any reasonable manner it sees fit.
-
The Sports Backers may publicize, broadcast or otherwise disclose a winner’s name or any recording of the winner’s voice in advertising or promotion concerning winning of the contest.
-
Any failure by the Sports Backers to enforce any of these rules in any instance(s) will not give rise to any claim by any other person.
